© 2009 arnehaeger. All rights reserved.
Stop motion animations being used on Crumpler.eu to demonstrate features of more complex products. Starting in 2009 I was responsible for story board, photography and the first retouch. The final movies were published in 2011. Typeface, graphic and rendering was … Continue reading
© 2008 arnehaeger. All rights reserved.
Monochromatic graphics with stitching. These graphics were created to test a silk print technique on neoprene and nylon. It combined silhouettes of people with Crumpler feature icons. Additional stitching detail was applied on top of the print. [ Crumpler sells … Continue reading
© 2006 arnehaeger. All rights reserved.
haegart.com was a project-based website created in collaboration with Harald Burba dedicated to the design of photo-bags. Haegart created customized bags and the user was introduced to the concept via an elevator in a virtual shopping mall. The customer was lead through … Continue reading
© 2012 arnehaeger. All rights reserved.
Logo / Facebook Banner I created this new logo for the working group “woman and gender politics” of the Berlin Green Party. [ For more information on The Berlin Green Party (Bündnis 90/Die Grünen) please visit: www.gruene-berlin.de. Copyright on all … Continue reading
© 2012 arnehaeger. All rights reserved.
Ellehammer 2012 The Ellehammer catalogue 2012 was the second catalogue produced for this brand. It introduced 6 new collections and was mainly designed for sales people. [ Ellehammer is a registered tradmark of Grown Up Licenses ApS. For more information … Continue reading
© 2012 arnehaeger. All rights reserved.
Ellehammerbags.com
© 2012 arnehaeger. All rights reserved.
Post card I created this post card for the Berlin Green Party. It is send out asking members to consider increasing their financial contribution to the party. [ For more information on The Berlin Green Party (Bündnis 90/Die Grünen) … Continue reading
© 2012 arnehaeger. All rights reserved.
Post card / Flyer I created this invitation card for the Berlin Green Party’s annual gender equality conference. Full program details and venue information are printed on the reverse side. [ For more information on The Berlin Green Party (Bündnis 90/Die … Continue reading
© 2011 arnehaeger. All rights reserved.
Portraits of the Ministers The Federal Republic of Froben Island was simply a flat-sharing community. I created these photos to portray its members in an unique way. Dress and objects held by the model are representing his/ her function and … Continue reading
© 2011 arnehaeger. All rights reserved.
Campaign Newspaper for the election 2011. Steglitz-Zehlendorf is a district in the south-west of Berlin. For the 2011 election in Berlin I was asked to layout a campaign newspaper for the Green Party of Steglitz-Zehlendorf. It contained 6 pages in … Continue reading
© 2011 arnehaeger. All rights reserved.
Postcards for the working group “Queer” of the Berlin Green Party. I created the first version of these postcards in 2009: The updated version had to meet the new look of the Green Party in 2011 and concentrate on the … Continue reading
© 2011 arnehaeger. All rights reserved.
Example pages from a brandbook concept for Crumpler Europe. The book is divided into 9 chapters. Each chapter is based on a single company commandment giving it the feel of a modern bible. The stories are completely image-driven and help … Continue reading
© 2011 arnehaeger. All rights reserved.
Promotion Pictures for a new range of bags. ‘The Private Dancer’ was a Crumpler product released in the summer of 2011. As well as the usual studio shoot of the products, an on-location lifestyle shoot was organized to promote this … Continue reading
Copyright @ Crumpler Europe
Product Presentation for a new kind of bag. With the release of ‘The Private Dancer’ Crumpler introduced a simple, yet stylish range of new bags. All bags came in a two-colour combination with a rubber bottom. To present the new … Continue reading
© 2011 arnehaeger. All rights reserved.
Badges for the pride. At the 2011 Berlin Pride Crumpler handed out these badges. Relating to Queer and gender issues, the slogans connected the typical Crumpler slang with a humorous view on the pride. The concept was developed together with Rhea … Continue reading
Copyright @ Crumpler Europe
Redesign of the Crumpler Website. To refresh the Crumpler Website a whole new look was needed without changing the general programming and shop system. This included the design of the front page which is shown here. I had created the … Continue reading
© 2011 arnehaeger. All rights reserved.
While working for Crumpler I created several web teasers announcing new products or special deals. Here are 2 examples where I shot, retouched and designed the teasers. [ Crumpler sells highly designed laptop, photo and travel bags, as well as … Continue reading
© 2011 arnehaeger. All rights reserved.
A Crumpler Sales Catalogue. The Crumpler product overviews have ben developed for dealers and distributors. The “Big Day Out” was a catalogue featuring photography-related products like camera pouches, photo backpacks and so on. Between all the listed product data, article … Continue reading
© 2011 arnehaeger. All rights reserved.
Product Photography. I was asked to come up with a new picture style for the Crumpler product images. The pictures have been used for web presentation and exhibitions and also for some other artwork such as in-store posters. Unfortunately this … Continue reading
© 2011 arnehaeger. All rights reserved.
Product Release Ads. When a new product is released, several documents are distributed to the market by Crumpler: ‘Feature Sheets’ which advertise the bag, ‘Spec sheets’ which detail bag specifications and so on. This new product release ad combined several … Continue reading
© 2011 arnehaeger. All rights reserved.
Flyer for “Grüne Woche”. The annual ‘Green Week’ exhibition in Berlin is one of the biggest agricultural and horticultural events in Germany. To protest against genetically modified food, tech food and animal experiments an alliance of several working groups of the Berlin … Continue reading
© 2010 arnehaeger. All rights reserved.
Repeating Pattern. I created an all-over-print using stylized technical graphics of screws and machines. The print has been used in a three color version for Caterpillar bags as seen above. [ Grown Up Licenses is a global licensee for bags … Continue reading
© 2010 arnehaeger. All rights reserved.
Chalk bike. The image on this postcard is quite strange. The bike is in fact, a chalk drawing with Santa Claus laying flat on the ground but giving the impression he is riding the bike. This concept was developed by … Continue reading
© 2010 arnehaeger. All rights reserved.
Website Relaunch Announcement. In 2010 I created two versions of a poster announcing the relaunch of Crumpler’s new website. Unfortunately the relaunch was cancelled due to timing constraints. [ Crumpler sells highly designed laptop, photo and travel bags, as well … Continue reading
© 2010 arnehaeger. All rights reserved.
Booklet / Backdrop and Folder. This conference about climate change was held in the converted terminal of Berlin Tempelhof airport. I was asked to create a theme for the cover of a folder, a booklet and a backdrop. The booklet … Continue reading
© 2010 arnehaeger. All rights reserved.
Company Folder. The EAB GmbH asked me to design a showcase folder for multiple uses within the corporation. Each of the firm’s departments are represented on a single page stating the main responsibilities. The folder is also used for invoicing and … Continue reading
© 2010 arnehaeger. All rights reserved.
Ellehammer Catalogue and Packaging. The Ellehammer catalogue 2011 was the first image-driven catalogue produced for this brand. The photo shoot in the Danish airport of Billund was directed and shot by Jakob Mark. With the help of these stunning pictures, … Continue reading
© 2010 arnehaeger. All rights reserved.
Poster and Folder. The department of Geographical Sciences at the Free University of Berlin was hosting a conference about gender and conflict in 2010. I designed this graphic look for a poster and a folder detailing the panel members and … Continue reading
© 2010 arnehaeger. All rights reserved.
Postcard. The “LAG Bio und Gen” is a working group within the Berlin Green Party concentrating on genetically modified food and biotechnology. This postcard was produced to attract new participants to the working group. [For more information on The Berlin … Continue reading
© 2009 arnehaeger. All rights reserved.
Wallet Design While working for Crumpler in Vietnam I designed this simple wallet. It is made of PU-leather and contains several slots for cards. The banknotes are meant to wrap around the card holder. The uneven shape makes it easier … Continue reading
© 2009 arnehaeger. All rights reserved.
Exhibition 2009 I curated a photography exhibition in 2009 at the “Kunst und Kutlurhof Dahlhausen”. Featured were a collection of photos taken between 2002 and 2009 in Europe and South-East-Asia. All photos were based on interpersonal contact between 2 people. … Continue reading
© 2008 arnehaeger. All rights reserved.
Postcard catalogue This small catalogue was distributed to customers in Crumpler stores and advertises the new luggage range. It contained a postcard for each product featuring a ‘glamour shot’ and detailed product information on the backside. Incorporating games like join-the-dots … Continue reading
© 2008 arnehaeger. All rights reserved.
Invitation For its launch date, Schenker Vietnam organized a party and a concert in a resort in Saigon. Asking me to create an invitation at short notice I designed this small folder. [Schenker Vietnam is part of the German BAHN … Continue reading
© 2007 arnehaeger. All rights reserved.
Product Catalogue with Story Pages The Crumpler I.T. catalogue (2007) was originally directed by artist Paul Begg. It contained a product-focused section with detailed product specifications and a ‘story’ section with fictional stories invented by Crumpler. One of the stories … Continue reading
© 2006 arnehaeger. All rights reserved.
Examen -Bachelor degree As part of my final study examination I organized a networking platform for study colleagues. To be seen above, this installation included the design and production of: – a labelled backdrop (tarpaulin with plotter film – 3m … Continue reading