Product Release Ads
When a new product is released, several documents are distributed to the market by Crumpler: ‚Feature Sheets‘ which advertise the bag, ‚Spec sheets‘ which detail bag specifications and so on. The product release ad combined several documents in one and used a more customer-friendly style. It shows photographs of the bag in use, all the available colour options and specific dimensions. It also established the style and typeface which was used for all subsequent artwork related to this bag range.
I was responsible for graphic design, layout and product photography.
While working for Crumpler I created several web teasers announcing new products or special deals. Here are 2 examples where I shot, retouched and designed the teasers.
[ Crumpler sells highly designed laptop, photo and travel bags, as well as accessories like wallets and belts. for more information visit: www.crumpler.eu. Copyright on all artwork on this page @ Crumpler Europe]